74.00 Euro € Discover what B2B and B2C are and get the best out of these business models Abeancos

Fecha de publicación: Agosto 21, 2021
  • Ubicación: Uawfuuqyfqww, Ygyyg, Abeancos, A Coruña, Spain

B2B and B2C? Do you know these business models? It's time to find out how they can organize their sales and leverage your company's revenue.

Have you ever heard of B2B and B2C?

The nomenclature can even be confused with one of those musical groups from the late 90's or even with a robot from the Star Wars universe, but the reality couldn't be simpler.

In fact, both terms refer to a business model based on buying and selling relationships: B2B from companies to companies and B2C between company and final consumer.

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And just like every relationship in life, these are also unique and with particularities that must be respected so that the relationship between those involved can grow in a healthy way.

Now, if you want to find out EVERYTHING about B2B and B2C and how these models can be the key to your sales success, check out the content:

·         What is B2B?

·         What is B2C?

·         Learn the differences between B2B and B2C

·         Bonus: Find out which is the right online sales platform for B2B and B2C

·         Embrace the differences between B2B and B2C

What is B2B? Description: B2B

The first of the acronyms that we are going to demystify is “B2B”.

Well, B2B comes from the English Business to Business, which in Portuguese means from company to company.

This means that B2B encompasses any service provision, resale, and transformation or consumption operation between companies.

So, if, for example, your branch of business is fruit sales, every negotiation concluded between you and a supermarket or even an ice cream parlor will be a B2B relationship.

By the way, as here we don't give points without us, to master all B2B sales and marketing techniques, see the tips on the subject.

That's because now let's get to know the other side of the coin, namely the B2C business model.

What is B2C?

Description: B2C

If every company is created to meet a need, it is clear that in addition to links with, for example, suppliers, companies also relate to the business's main thread: the final consumer.

So, this is exactly the essence of the B2C business model, the Business to Customer in English or the company to the consumer in Portuguese.

This is because in B2C the focus is on the direct relationship between company and customer and, therefore, it requires a sales planning different from the B2B model.

So, do you want to discover more strategic differences between B2B and B2C? Meet in the next topic.

Learn the differences between B2B and B2C

Description: B2B and B2C DIFFERENCE

Just as you don't behave the same in every relationship, B2B and B2C also demand a different posture for each persona.

If you still don't know what a persona is and how to define yours, we'll give you a little help with a guide about it.

But first, know now what are the main differences between B2B and B2C in business models.

Relationship time

To make it easier to understand, imagine B2B sales as a long dating relationship.

That is, they also only happen after both parties have taken the time to get to know each other well to build the strong structure of a lasting relationship.

B2C sales, on the other hand, are more emotional and generally driven by an impulse, much like a casual hangout at a club.

Can the two individuals involved meet again? They can, but as there is no serious commitment between them, there is no way to wait for something more concrete.

And for this reason, in the business world, B2C is described as a model of low customer loyalty as opposed to the high rate of B2B sales.

But why does this happen?

To understand the behavior of each sales management, it is necessary to know the decision criteria of each model and we will do that next.

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Purchase process

The criteria used to define B2B sales and B2C sales are based on an old opposition: reason and emotion.

And on the reason side we have B2B sales.

This is because they need to be more discerning and go through a long process of studies and negotiation.

Just remember that companies need to rely on suppliers that deliver quality products on time so as not to compromise the entire production chain.

In addition, installment options and credit limits also have a huge weight in the final decision in B2B sales.

On the other side of the coin….

As B2C sales do not have to fulfill all these criteria, buying is often based on emotion, as even when there is a real need it is also subjective.

Furthermore, unlike B2B sales, in which the process takes time to reconcile different people and interests, B2C sales are much simpler and faster, as the customer will only seek to fulfill their own desires.










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